Their 2020 rollout has also focused on securing deals with major social media influencers. However, the music-streaming-platform-turned-audio-giant has a strategy for Spotify Exclusive Podcasts that extends beyond traditional celebrities. Deals signed in 2020 included podcasts headlined by A-listers like Michelle Obama, Brené Brown and Kim Kardashian West. The contract also underlined the removal of Rogan’s podcasts from his YouTube channel, where Rogan had amassed a following of over 8 million subscribers.įrom there, Spotify rapidly funneled large sums of money into locking down major names for Spotify Exclusive Podcasts, leaving major competitors in their wake. The terms of the reported $100 million dollar deal required the host of The Joe Rogan Experienceto move 10+ years’ worth of his podcast content (roughly 1,500 episodes) exclusively onto Spotify. In May 2020, media outlets buzzed over Spotify’s widely-publicized deal with Joe Rogan - one of the most well-known and highest-earning podcasters of all time. Worse yet, it might be a bad omen for the future freedom of podcast creators.Īfter quietly trying their hand at an exclusive-deal strategy with a few key podcasters on their network, Spotify announced the launch of Spotify Exclusive Podcasts with a bang. It’s a competitive strategy with massive implications for an audio genre built on an open-access ecosystem.
Audio streaming platform Spotify dealt the entire podcast industry a major blow in the past year with the rollout of Spotify Exclusive Podcasts.
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